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A DIVISION OF BNPMEDIA

Your Content Marketing Strategy

Four Essential Steps: The Recipe for Effective Content Marketing

Practicing Content Marketing translates into addressing any number of your current marketing objectives:

  • Audience Engagement
  • Brand Awareness/Positioning
  • Customer Acquisition
  • Customer Retention
  • Lead Generation
  • SEO
  • Thought Leadership
  • Website Traffic

There is nothing cookie-cutter about Content Marketing – your strategy is unique to your brand and your brand alone, but there are steps to prepare effective Content Marketing. 

#1: Start with traditional marketing preparation

  • Identify your short-term and long-term business and marketing objectives.
  • Develop a budget that includes both marketing and website/IT expenses
  • Identify your target audience(s)

#2: Get non-commercial content

The proper ingredients make all the difference. Your content must be relevant, engaging, fresh or consistent, and non-commercial. Use this approach and your brand will transition from stale to becoming an industry thought leader.

A few examples of non-commercial content are blogs, eBooks and Social Media Posts.
Here is a more comprehensive list of content examples.

Itemize your archived, non-commercial content or contact Melanie Kuchma for help creating non-commercial content. kuchmam@bnpmedia.com | 610-383-7970



#3- Prepare the Content

Anniversay IssuesToday's Boiler


What are your clients’ media preferences? What format best represents the essence of your content? Master chefs can use the same ingredients to create vastly different dishes. It’s the same with a master marketer. Your format options are wide-ranging.

View a list of Media Formats here.


#4 Present your story 

Presentation makes all the difference. The best food, poorly presented can ruin an eating experience. The most amazing content hidden in the “resources” section of your company website would be considered content marketing, it’s just not effective. Marketers must understand when, how, and where their audience wants to receive information, and
deliver accordingly.


Want to learn more?

-Browse the orange drops blog for additional marketing insights and inspiration.
-Why work with orangetap?

Ready to start planning?

With so many content and media options available, plotting out a strategy can be tricky. That’s where we come in. Our strategists are happy to build a customized plan for your brand that addresses all of your marketing objectives. (Don’t worry, this is a free service!)

Here’s how it works:

  • Click the link below and fill out the attached questionnaire
  • We’ll contact you to discuss your marketing objectives
  • We’ll provide a unique Content Marketing plan and recommended products for your campaign

Click here to get started.